Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition Collica Randall S. Paperback
Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition Collica Randall S. Paperback Understanding your customers is the key to your company's success Segmentation is one of…
Specifikacia Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition Collica Randall S. Paperback
Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition Collica Randall S. Paperback
Understanding your customers is the key to your company's success Segmentation is one of the first and most basic machine learning methods. In Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition, Randy Collica explains, in step-by-step fashion, the most commonly available techniques for segmentation using the powerful data mining software SAS Enterprise Miner. It can be used by companies to understand their customers better, boost relevance of marketing messaging, and increase efficacy of predictive models.
Step-by-step examples and exercises, using a number of machine learning and data mining techniques, clearly illustrate the concepts of segmentation and clustering in A working guide that uses real-world data, this new edition will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs.