Culture in a Liquid Modern World Bauman Zygmunt
Culture in a Liquid Modern World Bauman Zygmunt In its original formulation, 'culture' was intended to be an agent for change, a mission undertaken with the aim of educating 'the people' by bringing…
Specifikacia Culture in a Liquid Modern World Bauman Zygmunt
Culture in a Liquid Modern World Bauman Zygmunt
In its original formulation, 'culture' was intended to be an agent for change, a mission undertaken with the aim of educating 'the people' by bringing the best of human thought and creativity to them. The function of culture today is not to satisfy existing needs but to create new ones, while simultaneously ensuring that existing needs remain permanently unfulfilled. But in our contemporary liquid-modern world, culture has lost its missionary role and has become a means of seduction: it seeks no longer to enlighten the people but to seduce them.
Culture today likens itself to a giant department store where the shelves are overflowing with desirable goods that are changed on a daily basis - just long enough to stimulate desires whose gratification is perpetually postponed.In this new book Zygmunt Bauman - one of the most brilliant and influential social thinkers of our
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