Culture and Consumption McCracken G Paperback
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." --Journal of Consumer Affairs " . . . fascinating . . . ambitious and…
Specifikacia Culture and Consumption McCracken G Paperback
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." --Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " --Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " --The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society--at the centre." --Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." --Choice "[McCracken's] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." --Maryland Historian "The book offers a fresh and much needed
John Mccracken