Crisis Response Advertising: Insights and Implications from Covid-19 Hachtmann Frauke
Crisis Response Advertising: Insights and Implications from Covid-19 Hachtmann Frauke This book examines the effects of COVID-19 on the advertising industry to better understand crisis response…
Specifikacia Crisis Response Advertising: Insights and Implications from Covid-19 Hachtmann Frauke
Crisis Response Advertising: Insights and Implications from Covid-19 Hachtmann Frauke
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way.
Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools
The COVID-19 Response
Covid, Crisis, Care, and Change?
COVID-19 and Travel
COVID-19 and Foreign Aid
Islamic Economics and COVID-19