Corporate Peace
Corporate Peace A challenge to conventional wisdom, this eye-opening account explains how businesses can stabilise conflict and improve people's lives while still pursuing the bottom line. Corporate…
Specifikacia Corporate Peace
Corporate Peace
A challenge to conventional wisdom, this eye-opening account explains how businesses can stabilise conflict and improve people's lives while still pursuing the bottom line. Corporate Peace examines how corporations respond to the life-and-death business of war and peace. Ours is an era of big companies, multinational brands and global business power, but also of seemingly unending conflict.
Through the experiences of behemoths such as Fiat, Veolia, BP and Unilever, Mary Martin shows how big business is increasingly critical in building a safer world, in the face of failed states, health pandemics, insurgencies and organised crime. What happens when they come up against Mexican drug cartels, or the Ebola epidemic in Liberia? Can companies do more than generate profits in the poorest and most fragile parts of the world?
Should they also shoulder responsibilities neglected by
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