Corporate Magazines of the United States
Corporate Magazines of the United States This reference book profiles corporate magazines, those sponsored by and produced for a single business firm. Others are mainly external and are directed at a…
Specifikacia Corporate Magazines of the United States
Corporate Magazines of the United States
This reference book profiles corporate magazines, those sponsored by and produced for a single business firm. Others are mainly external and are directed at a broader audience of stockholders, customers, and readers outside the corporation's immediate family. Some of these periodicals are internal, aimed at the company's own employees and retirees.
Some of these magazines are quite old--the oldest profiled here dates from 1865. Still others have a dual role, and target both internal and external audiences. Some have enormous circulations, the largest having reached nearly 12 million bimonthly, though they rarely produce circulation revenue.This is the first book to fully consider this genre of magazine publishing.
Journalism and communication scholars examine a representative sample of 52 of these magazines in individual descriptive essays, each with appended publishing
The United States of Trump
The United States of America
History of the United States
United States of Fashion
United States of Socialism
United States of Cocktails