Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies Binns Andrew
Corporate Explorer tells the story of how managers defy conventional wisdom to lead radical innovation from inside corporations. The positive reception to the publication of Corporate Explorer…
Specifikacia Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies Binns Andrew
Corporate Explorer tells the story of how managers defy conventional wisdom to lead radical innovation from inside corporations. The positive reception to the publication of Corporate Explorer demonstrates the demand for practical resources to support managers building new businesses inside existing organizations.Managers in a wide range of companies, large and small, see the opportunities to leverage digital technologies to drive disruption growth. Many are schooled in popular innovation methodologies like Lean Startup and Design Thinking but have discovered that there is so much more needed to convert a good idea into a thriving, revenue generating business. Corporate Explorer provides an overarching framework, along with practical guidance, for how to manage this transition. However, there is no one right answer to this challenge
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