Copywriting Third Edition
Writing copy is often assumed to be a natural talent. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social med… Celý popis ↓
Porovnanie cien Copywriting Third Edition
Popis Copywriting Third Edition
Copywriting Third Edition
Writing copy is often assumed to be a natural talent. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. However, there are simple techniques you can employ to craft strong written content with ease.
Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively. There are also new interviews and case studies.
Parametre
- Výrobca
- Quercus
- Autor
- Gyles Lingwood, Mark Shaw
- Počet strán
- 240
- Rok vydania
- 2022
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