Content Strategy for the Web Halvorson Kristina
Content Strategy for the Web Halvorson Kristina FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Or, maybe your content is full of potential: you know new revenue and…
Specifikacia Content Strategy for the Web Halvorson Kristina
Content Strategy for the Web Halvorson Kristina
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESSBETTER CONTENT MEANS BETTER BUSINESS. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse.
Read it to:Understand content strategy and its business valueDiscover the processes and people behind a successful content strategyMake smarter, achievable decisions about what content to create and howFind out how to build a business case for content strategyWith all-new chapters, updated material, case How can you realize the value of content while planning for its long-term success?For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook.
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