Content Machine - Bhaskar Michael
Content Machine - Bhaskar Michael Publishing is in crisis. Trade publishers see their mid-lists hollowed, academic customers face budgetary pressures from higher education spending cuts, and…
Specifikacia Content Machine - Bhaskar Michael
Content Machine - Bhaskar Michael
Publishing is in crisis. Trade publishers see their mid-lists hollowed, academic customers face budgetary pressures from higher education spending cuts, and educational publishers encounter increased competition across their markets. Publishing has always been in crisis, but today's version, fuelled by the digital boom, has some frightening symptoms.
Somehow, they continue to adapt.This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in difficult times while building a broader notion of what they are capable of. But over the centuries, forced change has been the norm for publishers. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, 'The Content Machine' offers a new
Curation Bhaskar Michael
The Chattopadhyay Bhaskar
Content Design
Content Warning