Contemporary Advertising - William F. Arens
Award-Winning Graphic Design an important feature for a book that professes to educate students about the aesthetics of advertising design and production.NEW Chapter on Social Media Advertising:…
od 71 €
Autor
William F. Arens
Jazyk
anglické
Počet strán
768
Rok vydania
2016
Specifikacia Contemporary Advertising - William F. Arens
Award-Winning Graphic Design an important feature for a book that professes to educate students about the aesthetics of advertising design and production.NEW Chapter on Social Media Advertising: Social media is an important topic in Advertising, and is given careful attention in a new chapter with this edition. Students will gain insight and thorough understanding of the role social media plays in an IMC budget. With internet budgets growing at a far faster pace than any other media, this chapter will help students understand how social
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