Contagious: Why Things Catch on Berger JonahPevná vazba
Contagious: Why Things Catch on Berger JonahPevná vazba The New York Times bestseller that explains why certain products and ideas become popular. If you said advertising, think again. "Jonah Berger…
Specifikacia Contagious: Why Things Catch on Berger JonahPevná vazba
Contagious: Why Things Catch on Berger JonahPevná vazba
The New York Times bestseller that explains why certain products and ideas become popular. If you said advertising, think again. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular?
But why do people talk about certain products and ideas more than others? People don't listen to advertisements, they listen to their peers. Why are some stories and rumors more infectious?
And what makes online content go viral?Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names
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