Concept Coding - Gaby Crucq-Toffolo
Concept Coding - Gaby Crucq-Toffolo Conceptual thinking is a way of thinking with which you add a vision to a product, service or organisation. Content is key, as this determines the coherence of the…
Specifikacia Concept Coding - Gaby Crucq-Toffolo
Concept Coding - Gaby Crucq-Toffolo
Conceptual thinking is a way of thinking with which you add a vision to a product, service or organisation. Content is key, as this determines the coherence of the concept. In order to attract and bind your consumer, your concept becomes vital for your success.
The producer must meet the emotional and functional need of the consumer as well. Consumers want to experience the story in every touchpoint of the concept and thus being fed again and again. So, besides to ‘think conceptually’ it is also important to ‘do conceptually’, a concept must be executable (doable).
‘ Code of Concept’ guides you through every stage of bringing life to an idea in order to become a fully matured concept. This book is the English edition of Concept Denken, published by BIS Publishers, and is sold more then 4000 copies. Because of its succes in this small country we are convinced of a international succes.
Coding Care
Coding Art
Confident Coding
Coding Democracy