Competitive Destination Crouch Geoffrey La Trobe University Australia
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations…
Specifikacia Competitive Destination Crouch Geoffrey La Trobe University Australia
This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.