Competition's New Clothes - 20 Short Cases on Rivalry Between Firms Leveque FrancoisPaperback

L v que recounts twenty revealing tales of real-life rivalry between firms across diverse industries, including wine, skiing, opera, video games and cruise liners. Divided into four sections, the book covers competition and the market; competition and variety; competition through innovation; and competition and equality. These entertaining and insightful narratives are informed by recent advances in economics, factoring in the many forces driving competition, including globalization and innovation.

This book will appeal anyone, from company executives to consumers, who are interested in the economics of contemporary industry and want to incorporate a grasp of competition into their everyday decision-making. Read together, these stories also serve as building blocks to address the issue of whether competition between firms has entered a new era of increased intensity. This book can also