Companion to Survey Research Ornstein Michael D.Paperback
Companion to Survey Research Ornstein Michael D.Paperback A Companion to Survey Research provides a critical overview and guide to survey methods. Chapters on sampling, which deal with the…
Specifikacia Companion to Survey Research Ornstein Michael D.Paperback
Companion to Survey Research Ornstein Michael D.Paperback
A Companion to Survey Research provides a critical overview and guide to survey methods. Chapters on sampling, which deal with the statistical basis of survey sampling and practical design issues, are followed by extensive discussions of survey pretesting and data collection. Rather than a set of formulas, survey design is understood as a craft where the translation of research questions into a questionnaire, sample design and data collection strategy is based on understanding how respondents answer questions and their willingness to complete a survey.Following an account of the invention of survey research in the 1930s, a synthesis of research on question design is followed by a practical guide to designing a questionnaire.
The book concludes with a discussion of the extent and implications of falling response rates.This book is written for researchers,