Colors of Rhetoric: Places of Invention in the Visual Realm Fullaondo Mara
Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead…
Specifikacia Colors of Rhetoric: Places of Invention in the Visual Realm Fullaondo Mara
Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead and manipulate. However, the present argument claims that rhetoric is, above all, a method for creation, considering it as the study of the general relationships of unexpectedness for invention and persuasion. Since rhetoric was established in the early fifth century, it has been concerned almost solely with language, public speaking, and literature. The term "figure" (such as metaphor, antithesis, metonymy, among many others) refers to any device or pattern of language in which meaning or form is enhanced or changed. This study extrapolates to architecture and visual arts, what rhetoric does, which is not more than to put "things" together that have not been put together before, to create