Colonel Sanders and the American Dream Ozersky Josh
Colonel Sanders and the American Dream Ozersky Josh From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars' worth of products. From a…
Specifikacia Colonel Sanders and the American Dream Ozersky Josh
Colonel Sanders and the American Dream Ozersky Josh
From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars' worth of products. From a 1930s roadside caf in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving "finger lickin' good" chicken to more than twelve million people every day. But only one of them was ever a real person--Colonel Sanders of Kentucky Fried Chicken/KFC.
This book tells his story--the story of a dirt-poor striver with unlimited ambition who personified the American Dream.Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don't know that Colonel Sanders was a very real human being.
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