Channel 4
Channel 4 This book covers a dramatic decade in the fortunes of Britain's quirkiest broadcaster. But it was the launch of a bespoke catch up service, 4OD, ahead of its competitors, accompanied with a…
Specifikacia Channel 4
Channel 4
This book covers a dramatic decade in the fortunes of Britain's quirkiest broadcaster. But it was the launch of a bespoke catch up service, 4OD, ahead of its competitors, accompanied with a major focus on gathering audience data and developing targeted advertising, that proved the visionary move, allowing Channel 4 to lessen its dependency on traditional thirty second adverts.Maggie Brown's compelling narrative, which draws on It opens in 2009, with the realisation that Channel 4's biggest money spinner, Big Brother, had become a toxic asset and would have to be discarded, at the same time as advertising revenues were shrinking in the wake of the 2008 financial crash.The channel's attempts to find a replacement revenue source for its landmark reality show included an abortive sales partnership with Sky and an ill-fated plan to diversify into commercial radio.
Channel 4
CHANNEL TUNNEL
CROSS†CHANNEL:
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