Capital War: How Foreign Companies Fight Their War in China Kangmao Wang
Capital War: How Foreign Companies Fight Their War in China Kangmao Wang This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. Each chapter examines one company,…
Specifikacia Capital War: How Foreign Companies Fight Their War in China Kangmao Wang
Capital War: How Foreign Companies Fight Their War in China Kangmao Wang
This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. Each chapter examines one company, with expert coverage provided by leading Chinese business and finance professor Wang Kangmao. The companies include Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson, and Coca-Cola.
(Series: Cases in Modern Chinese Business) Subject: Asian Studies, Chinese Studies, Part of the practical new Cases in Modern Chinese Business series, the book offers insights and analysis on how business is done in China.