Capital and Affects Marazzi Christian Italian University School of Switzerland
Capital and Affects Marazzi Christian Italian University School of Switzerland Christian Marazzi's first book: a post-Fordist classic on the roots to economic crises in the contemporary…
Specifikacia Capital and Affects Marazzi Christian Italian University School of Switzerland
Capital and Affects Marazzi Christian Italian University School of Switzerland
Christian Marazzi's first book: a post-Fordist classic on the roots to economic crises in the contemporary age.Communication as work: we have recently experienced a profound transformation in the processes of production. The new technologies are linguistic machines. While the assembly line (invented by Henry Ford at the beginning of the last century) excluded any form of linguistic productivity, today, there is no production without communication.
If standardized mass production was dominant in the past, today we produce an array of different goods corresponding to specific consumer niches. This revolution has produced a new kind of worker who is not a specialist but is versatile and infinitely adaptable. This is the post-Fordist model described by Christian Marazzi in Capital and Affects (first published in 1994 as Il posto dei calzini The place for the socks]).
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