Buyology - Martin Lindstrom
Buyology - Martin Lindstrom Autor : Martin Lindstrom, Popis : Even the faintest whiff of lemon sells cleaning products. Product placement in films rarely works. Negative messages from politicians win…
Specifikacia Buyology - Martin Lindstrom
Buyology - Martin Lindstrom
Autor : Martin Lindstrom, Popis : Even the faintest whiff of lemon sells cleaning products. Product placement in films rarely works. Negative messages from politicians win votes.
The conclusions are both startling and groundbreaking, showing the extent to which we deceive ourselves when we think we are making considered decisions, and revealing factors as varied as childhood memories and religious belief that come together to influence our decisions and shape our tastes.Druh sortimentu : Kniha, Název : Buyology, Jazyk : Angličtina, Buyology reveals for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan or watch a programme sponsored by a major company.
Buyology - Martin Lindstrom
MARTIN LUTHER
Waddell, Martin
Nusch, Martin
Widmark, Martin
Klein, Martin
Martin Eden
Martin Dytrych
