Business Plan Workbook
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workb… Celý popis ↓
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Business Plan Workbook
Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This is a practical run-through of 26 key areas of development of strategic planning.
This guide covers how toCome up with a winning business ideaComplete market and competitive researchSet up a winning marketing strategyForecast watertight financials and projectionsDefine realistic operations and staffingDeliver
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