Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs Duh Sandra
Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs Duh Sandra Business for Communicators provides future and current professional communicators with a…
Specifikacia Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs Duh Sandra
Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs Duh Sandra
Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments.Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics.
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