Britains Toy Car Wars
Britains Toy Car Wars Meccano was first on the scene with its die-cast Dinky Toys of 1933. And then in 1956 Mettoy's Corgi Toys appeared, packed full of astounding gimmicks. Lesney's Matchbox series…
Specifikacia Britains Toy Car Wars
Britains Toy Car Wars
Meccano was first on the scene with its die-cast Dinky Toys of 1933. And then in 1956 Mettoy's Corgi Toys appeared, packed full of astounding gimmicks. Lesney's Matchbox series arrived twenty years later, at genuine pocket-money prices.
Giles Chapman reveals the fascinating story behind the battle to dominate Britain's toy car industry, and the decline that drove it into history. From incredibly humble beginnings - Lesney started life in a derelict north London pub - the British toy car industry grew into a lucrative world-beater, with fierce rivalry developing between the three main brands: Dinky, Matchbox and Corgi. This new edition benefits from expanded text, while still featuring a nostalgic selection of photographs, looking back over a vibrant and cherished chapter in British cultural
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