Breakthrough Marketing Plans Calkins Tim
Breakthrough Marketing Plans Calkins Tim Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior…
Specifikacia Breakthrough Marketing Plans Calkins Tim
Breakthrough Marketing Plans Calkins Tim
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. They end up sitting on a shelf, unread and unrealized. But most marketing plans are a waste of time; they are too long, too complicated and too dense.
The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.
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