Branding Inside Out
Branding Inside Out Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. Branding Inside Out is a multi-contributor text containing…
Specifikacia Branding Inside Out
Branding Inside Out
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind.Branding Inside Out contains both new thinking and new practice on internal branding. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively.
The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee
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