Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections Dayal Sandeep
The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Dayal reveals that most succe… Celý popis ↓
Porovnanie cien Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections Dayal Sandeep
Popis Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections Dayal Sandeep
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections Dayal Sandeep
The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful waysSuccessful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Dayal reveals that most successful cognitive brands are architected around three questions consumers ask themselves:Does this brand give me good vibes?Does what this brand says make sense to me?Will I be happier if I buy this brand? Tap into one or more of these, and your brand will stick forever.In Branding Between the Ears, world-renowned, marketing thought leader, Sandeep Dayal, shows you how to leverage behavioral psychology, social anthropology, and neuroscience to decode what goes on in consumer minds, and create effective marketing strategies to build the kind of loyalty that fuels today's brand giants.
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