Branding: A Very Short Introduction Jones Robert Strategist Wolff Olins and visiting professor University of East Anglia
Branding: A Very Short Introduction Jones Robert Strategist Wolff Olins and visiting professor University of East Anglia Branding is possibly the most powerful commercial and cultural force on the…
Specifikacia Branding: A Very Short Introduction Jones Robert Strategist Wolff Olins and visiting professor University of East Anglia
Branding: A Very Short Introduction Jones Robert Strategist Wolff Olins and visiting professor University of East Anglia
Branding is possibly the most powerful commercial and cultural force on the planet. As the market economy spreads across the world, brands are becoming ever more prevalent. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide.
Every day, we're exposed to more than 3500 brand messages. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands.
We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape.In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial,