Brand You 50 Peters Tom
Brand You 50 Peters Tom Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly…
Specifikacia Brand You 50 Peters Tom
Brand You 50 Peters Tom
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. ("Downsizing" in the nineties will look like small change.) So what's the trick? In times past you could be obscure yet secure -- now that's much harder."Again: the white collar job as now configured is doomed. Soon.
Or as we call it, turning yourself into a brand . . . There's only one: distinction. Brand You.A brand is nothing more than a sign of distinction. Right? Nike.
Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century.
The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.But now, in our view, she is born again, transformed
Brand You 50 Peters Tom
You brand
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