Brand Thinking and Other Noble Pursuits Millman Debbie
Brand Thinking and Other Noble Pursuits Millman Debbie The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. For those of us who grapple…
Specifikacia Brand Thinking and Other Noble Pursuits Millman Debbie
Brand Thinking and Other Noble Pursuits Millman Debbie
The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates the discussion to the level of revelation. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect?
By asking questions deeply informed by her own expertise, Millman coaxes lucid, prescient answers from twenty-two interview subjects, among them Malcolm Gladwell, Tom Peters, Seth Godin, and godfather of modern branding Wally Olins. Each chapter is an extensive dialogue between Debbie Millman, herself a design visionary, and a different leader in the field. This engaging and enlightening book is an unprecedented forum on the state of modern branding and how companies and consumers can best understand the behavior behind why we brand and why we buy.