Brand IDEA Laidler-Kylander Nathalie
Brand IDEA Laidler-Kylander Nathalie Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The results are nonprofit brands…
Specifikacia Brand IDEA Laidler-Kylander Nathalie
Brand IDEA Laidler-Kylander Nathalie
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships.
The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
Djeco Nathalie
Ocean - Choux Nathalie
Doma - Nathalie Choux
Barvy - Nathalie Choux
Zoo - Nathalie Choux
Drobeček - Nathalie Jomard
Body - Nathalie Herschdorfer
Class Olah Nathalie
Ho oponopono - Bodin, Nathalie
Bad Taste Olah Nathalie
Brand New Brand