Brand Gym - Taylor David
Brand Gym - Taylor David This refreshingly simple, practical guide demonstrates how brand management can boost business performance. Following the template of the highly successful original version,…
Specifikacia Brand Gym - Taylor David
Brand Gym - Taylor David
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. It is the ideal inspiration for creating growth in today's tough economic times.
Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. These companies share their tips, tricks and warn of the traps to avoid.
50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are
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