Brand Atlas Wheeler Alina
Brand Atlas Wheeler Alina "Carrying through Alina Wheeler's trademark of beautiful layout anddesign, the book takes you on a journey through just about everyimportant element of branding you could…
Specifikacia Brand Atlas Wheeler Alina
Brand Atlas Wheeler Alina
"Carrying through Alina Wheeler's trademark of beautiful layout anddesign, the book takes you on a journey through just about everyimportant element of branding you could think of, from passion topositioning." --The Influential Marketing Blog (May 2011)A company's brand is its most valuable asset. With her best-selling debutbook, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, AlinaWheeler reinvented the marketing textbook using a straightforwardstyle to help demystify the branding process. Wheeler takes themost seminal tools used by a wide variety of thought leaders andpractitioners and makes the information understandable, visible, relevant, exportable and applicable.
This new offeringfrom Wheeler, Brand Atlas, builds on this user-friendlyapproach to aggregate and simplify the science behind
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