Brains on Fire Phillips Robbin
Brains on Fire Phillips Robbin Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing…
Specifikacia Brains on Fire Phillips Robbin
Brains on Fire Phillips Robbin
Develop and harness a powerful, sustainable word-of-mouth movementHow did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing campaign mentality.Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. How is Best Buy planning to dominate the musical instruments market?
It takes you step-by-step through the necessary actions needed to start your own authentic movement.Develop and harness a powerful, sustainable, word-of-mouth movementDescribes 10 lessons to master and create a powerful, sustainable movement The