Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated…
Specifikacia Blue Ocean Strategy, Expanded Edition
Blue Ocean Strategy, Expanded Edition
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents--now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success.
Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors
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