Blue Ocean Leadership Harvard Business Review Classics Kim W. Chan
Blue Ocean Leadership Harvard Business Review Classics Kim W. Chan Ten years ago, world-renowned professors W. In this bound version of their bestselling Harvard Business Review classic article, they…
Specifikacia Blue Ocean Leadership Harvard Business Review Classics Kim W. Chan
Blue Ocean Leadership Harvard Business Review Classics Kim W. Chan
Ten years ago, world-renowned professors W. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth.
If companies could find a way to convert them into engaged employees, the results could be transformative. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone.
In this article, Kim and Mauborgne offer a solution to that problem: a systematic