Big Data MBA - Schmarzo Bill
Integrate big data into business to drive competitive advantage and sustainable successBig Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. You'll learn how to exploit new s… Celý popis ↓
Porovnanie cien Big Data MBA - Schmarzo Bill
Popis Big Data MBA - Schmarzo Bill
Big Data MBA - Schmarzo Bill
Integrate big data into business to drive competitive advantage and sustainable successBig Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business.
The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end
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