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Behavioral Marketing - Walters Dave

Grow revenue by leveraging behavioral marketing during your next campaignBehavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An…

od 23 €
Autor
Dave Walters
Počet strán
256
Rok vydania
2015
Jazyk
anglické

Specifikacia Behavioral Marketing - Walters Dave


Grow revenue by leveraging behavioral marketing during your next campaignBehavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing--including customer journey mapping, channel-level planning, data capture and hygiene, campaign creation, delivery best practices, and measurement/optimization--and shows you how to fix highly inefficient processes while implementing your next marketing initiative. Within the pages of this resource are the secrets to improving processes and becoming more 'revenue predictable'--things that benefit businesses in virtually any industry. Additionally, this book provides you with case studies that spotlight the successes and challenges experienced by other marketing pros, and offer up key

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