Beautiful PR: Finding Your Brands Heartbeat for Authenticity in Communication Attwood Sophie
Beautiful PR: Finding Your Brands Heartbeat for Authenticity in Communication Attwood Sophie 'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that'…
Specifikacia Beautiful PR: Finding Your Brands Heartbeat for Authenticity in Communication Attwood Sophie
Beautiful PR: Finding Your Brands Heartbeat for Authenticity in Communication Attwood Sophie
'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity. Elevate your reputation and secure your place in your industry by identifying and amplifying your authentic brand heartbeat, for a more beautiful way to grow.Sophie Attwood is an Discover how to find your true brand voice so that you can create a clear and compelling communication strategy that connects with your customers at an emotional level.In a heavily filtered world, building a communications strategy based on honesty and authenticity is more important than ever before.