Battlecry: Winning the Battle for the Mind with a Slogan That Kills. Ries LauraPaperback
Battlecry: Winning the Battle for the Mind with a Slogan That Kills. Ries LauraPaperback Why are most slogans and taglines ineffective? A mind can only understand sounds.Why do most Americans…
Specifikacia Battlecry: Winning the Battle for the Mind with a Slogan That Kills. Ries LauraPaperback
Battlecry: Winning the Battle for the Mind with a Slogan That Kills. Ries LauraPaperback
Why are most slogans and taglines ineffective? A mind can only understand sounds.Why do most Americans remember the battlecry of the French Revolution (Liberte, egalite, fraternite) when they cannot remember the battlecry of the American Revolution?Because the sounds of the words "Liberte, egalite, fraternite" rhyme and that's one of the powerful techniques for creating a memorable slogan. Because they're just words and a mind cannot understand words.
And away go troubles down the drain."(2) Alliteration: "M&Ms melt in your mouth, not in your hands."(3) Repetition: "The few. In addition to "rhyme," there are four other techniques outlined in my new book, Battlecry.(1) Rhyme: "Roto-Rooter, that's the name. The proud.
The Marines."(4) Reversals: "Two great tastes that taste great together. Reese's peanut butter cups."(5) Double-entendre: "A diamond is
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