Authorship as Promotional Discourse in the Screen Industries: Selling Genius Hadas Leora
Authorship as Promotional Discourse in the Screen Industries: Selling Genius Hadas Leora This book discusses the use of authorship discourses and author figures in the promotion and marketing of…
Specifikacia Authorship as Promotional Discourse in the Screen Industries: Selling Genius Hadas Leora
Authorship as Promotional Discourse in the Screen Industries: Selling Genius Hadas Leora
This book discusses the use of authorship discourses and author figures in the promotion and marketing of media content, dealing with the U.S. Conceptualizing authorship within the logic of media branding, the book studies the construction of ideas around creativity and the creative person in marketing and publicity content where media industries communicate with audiences. mainstream media, including franchise film, network television, and triple-A video games.The research takes a unique approach studying ideas of authorship in promotion, diverging from extant approaches looking at the text, production, or reception.
A cross-media approach allows the book to take a broad look and make comparisons across the increasingly integrated media industries.The book will be of great relevance to academics in the fields of film, television, and media studies, including