Assemblage: The Art and Science of Brand Transformation Probst Emmanuel
Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in.Assemblage guides you through the art and science of creating…
Specifikacia Assemblage: The Art and Science of Brand Transformation Probst Emmanuel
Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in.Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.Assemblage will show you - Why perception is the truth and how to shape people's perceptions - Why we relate to antiheroes, villains, and saviors - How brands can reassure consumers about their past, present, and future - How to leverage data and insights to deliver a personalized, human-centric consumerexperienceHowbrands can make a positive impact on people, society, and the economyAssemblage is supported by
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