Art of the Long View: Planning for the Future in an Uncertain World
Art of the Long View: Planning for the Future in an Uncertain World What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the…
Specifikacia Art of the Long View: Planning for the Future in an Uncertain World
Art of the Long View: Planning for the Future in an Uncertain World
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles: our hopes and fears, our beliefs and dreams. In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business. Only stories - scenarios - and our ability to visualize different kinds of futures adequately capture these intangibles.
Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.