Art of the Lie
Art of the Lie From Machiavelli to P. T. Language--both words themselves and rhetorical tactics such as metaphor, irony, slang, and humor--can effectively manipulate the minds of the listener. Barnum…
Specifikacia Art of the Lie
Art of the Lie
From Machiavelli to P. T. Language--both words themselves and rhetorical tactics such as metaphor, irony, slang, and humor--can effectively manipulate the minds of the listener. Barnum to Donald Trump, many have perfected the art of strategically using language to gain the upper hand, set a tone, change the subject, or influence people's beliefs and behaviors.
He demonstrates that through language techniques communicators can not only sway opinions but also shape listeners' very perception of reality. In this book, Marcel Danesi, a renowned linguistic anthropologist and semiotician, looks at language that is used not to present arguments logically or rationally, but to "move" audiences in order to gain their confidence and build consensus. He assesses how the communicative environment in which the art of the lie unfolds--such as on social media or in emotionally-charged