Art of Strategy - Sun Tzu, Michael Porter, and Beyond Moon Hwy-Chang Seoul National University Paperback
Art of Strategy - Sun Tzu, Michael Porter, and Beyond Moon Hwy-Chang Seoul National University Paperback When it comes to strategy, how should we define victory? What can we learn from this…
Specifikacia Art of Strategy - Sun Tzu, Michael Porter, and Beyond Moon Hwy-Chang Seoul National University Paperback
Art of Strategy - Sun Tzu, Michael Porter, and Beyond Moon Hwy-Chang Seoul National University Paperback
When it comes to strategy, how should we define victory? What can we learn from this difference? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers.
This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to
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