Arab Business Code
The Gulf Cooperation Council (GCC) countries are some of the richest and most dynamic emerging markets in the world. But the opportunities are phenomenal and rewarding. But it's a tough market International companies must think seriously if they want to do business there - t… Celý popis ↓
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Arab Business Code
The Gulf Cooperation Council (GCC) countries are some of the richest and most dynamic emerging markets in the world. But the opportunities are phenomenal and rewarding. But it's a tough market International companies must think seriously if they want to do business there - the barriers can be numerous and difficult.
This book shows how to do this by decoding, using case studies, and suggesting relevant solutions.For Judith Hornok, it's not about dry theories or mind games. The key to success is to plan and take the right steps. Instead this book is based on numerous case studies drawn from the lives of well-known Arab and international business people.
The reader can grasp the opportunities and avoid the pitfalls by knowing and understanding the Arab Business Code (ABC): "learning the A-B-Cs." This book offers a study with practical measures, a toolkit of easy-to-learn and
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