Applied Strategic Marketing - A Step by Step Approach Alsem Karel Jan Hanze University of Applied Sciences NetherlandsPaperback / softback
Applied Strategic Marketing - A Step by Step Approach Alsem Karel Jan Hanze University of Applied Sciences NetherlandsPaperback / softback This book, originally published in Dutch, provides a…
Specifikacia Applied Strategic Marketing - A Step by Step Approach Alsem Karel Jan Hanze University of Applied Sciences NetherlandsPaperback / softback
Applied Strategic Marketing - A Step by Step Approach Alsem Karel Jan Hanze University of Applied Sciences NetherlandsPaperback / softback
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
It should also Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing.