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App & Mobile Case Study Book

App & Mobile Case Study Book This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. The five chapters—Games, m-commerce, Promotional, Social, and…

od 32 €
Autor
Rob Ford, Julius Wiedemann
Počet strán
384
Rok vydania
2011
Jazyk
anglické

Specifikacia App & Mobile Case Study Book


App & Mobile Case Study Book

This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. The five chapters—Games, m-commerce, Promotional, Social, and Utilities—include the likes of Angry Birds, Jamie\'s 20 Minute Meals, Stephen Fry\'s myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7.

Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.

App & Mobile Case Study Book patrí medzi produkty, ktoré ponúkajú vyvážený pomer kvality a ceny. V hornej časti stránky nájdeš hlavný prehľad, nižšie podrobné vlastnosti a technické parametre.

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