An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing Turner Jamie
The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom lineWalmart, United Airlines, Jeep, and many other top companies are…
Specifikacia An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing Turner Jamie
The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom lineWalmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy--one-to-one marketing--with amazing results, and now you can, too.An Audience of One walks you through the process of leveraging all the customer data you have at your disposal to generate and hold meaningful conversations with customers on an individual basis--all while fully respecting their privacy. Written by two of today's most renowned marketing minds, this groundbreaking guide teaches you:Key concepts of one-to-one marketingHow today's leading brands are leveraging one-to-one marketing to drive growthThe important role of privacy in a one-to-one marketing campaignHow to use